After BJP’s aggressive Election Campaign; Mamata Banerjee changes Political Strategy, becomes ‘Beti’ from ‘Didi’ in TMC’s New Poll Slogan

Facing a resurgent BJP as the main challenger in the upcoming assembly polls, West Bengal’s ruling Trinamool Congress on Saturday unveiled a poll slogan- “Bangla Nijer Meyekei Chaye”, portraying Chief Minister Mamata Banerjee as its mascot with focus on women voters and Bengali sub-nationalism. The slogan, which translates to ‘Bengal wants its own daughter’, presents the transformation from her popular image of ‘didi’ (elder sister) to ‘Nijer Meye’ (own daughter), was officially launched at the party’s headquarters off EM Bypass.